Using folk culture to develop cultural tourism industry chain and improve the competitiveness of enterprises

Abstract

With the rapid development of cultural tourism industry, folk culture, as a unique cultural resource, has gradually become an important factor to promote local economic growth and enhance tourism competitiveness. This study takes Jincheng City of Shanxi Province as an example, discusses how to use rich folk cultural resources, develop cultural tourism industry chain, and enhance the market competitiveness of enterprises through reasonable industrial layout and strategy. Through the case analysis of Jincheng Imperial Palace and Yangcheng Ancient Town, this paper puts forward feasible development paths and strategies of cultural tourism, hoping to provide reference for the development of folk cultural tourism in other areas The first chapter introduces the related concepts of folk culture and tourism development, expounds the role of folk culture in promoting tourism, and analyzes the exploitation potential of folk culture resources. Through the theoretical framework, the positive influence of folk culture on the tourism industry is clarified, which provides the basis for the practical analysis in the following chapters. The second chapter introduces in detail the folk cultural characteristics of the two important tourist attractions in Jincheng, namely the Imperial Palace and the ancient town of the Sun. Through the analysis of the current situation of cultural tourism in these two scenic spots, the development of local cultural resources and the challenges faced are discussed, which provides background and case support for the subsequent development strategy of the industrial chain. The third chapter puts forward the specific strategies of using folk culture to promote the development of cultural tourism industry chain, focusing on how to tap and transform local cultural resources to form competitive tourism products and industry chain. At the same time, the guarantee measures for the implementation of this strategy, including policy support, market promotion and infrastructure construction, are discussed to ensure the sustainable development of cultural tourism industry. The rich folk cultural resources in the city provide a broad space for the development of cultural tourism industry. Through reasonable industrial chain layout and effective strategy implementation, regional tourism attraction and enterprise competitiveness can be greatly enhanced. It is hoped that the analysis and suggestions of this study can provide useful reference for the development of cultural tourism in other places, promote the protection and inheritance of folk culture, and promote the sustainable growth of local economy.