Marketing reserves to increase the competitiveness of Anhui Shili Chunfeng Co

Abstract

In an increasingly volatile and competitive market environment, traditional marketing approaches often fall short. Marketing reserves, which encompass talent reserves, financial reserves, brand equity reserves, and customer resource reserves, serve as a strategic safeguard for enterprises. This paper delves into the critical role of marketing reserves in enhancing the competitiveness of enterprises. The study first analyzes the theoretical basis of marketing reserves, drawing on resource - based theory and strategic management concepts. It then explores how different types of marketing reserves contribute to competitiveness. For example, a well - established talent reserve equips the enterprise with the expertise to develop innovative marketing strategies. Adequate financial reserves enable enterprises to invest in large - scale marketing campaigns during crucial market expansion periods. Brand equity reserves help enterprises maintain customer loyalty even in the face of intense competition. Through in - depth case studies of Anhui Shili Chunfeng Co, this research reveals successful practices in building and leveraging marketing reserves. Based on these findings, practical strategies are proposed for enterprises to establish and manage their marketing reserves effectively, aiming to help enterprises not only survive but thrive in the long - term market competition.