Improvement of the staff efficiency of the public institution

Abstract

The qualification work presents methodological and practical recommendations for improvement of the staff efficiency of the public institution, conducts a theoretical and methodical foundations of the staff efficiency of the public institution, analyzes the existing staff efficiency of the public institution and identifies and substantiates ways to improve of the staff efficiency of the public institution. The rapid advancement of Internet technology has significantly impacted traditional media such as television, radio, and newspapers. As key entities for policy propaganda and public opinion guidance, traditional media have seen a decline in communication power and influence. Emerging media fueled by information networks and digital technologies have led to unprecedented changes in the media landscape. The importance of effective staff management in traditional media transitioning to new media environments is highlighted. Effective human resource management strategies are crucial for adapting to evolving landscapes and ensuring employee motivation and alignment with institutional goals. Analysis of Jiangshan Media Group reveals fluctuations in asset allocation, liabilities, and advertising profits. A stable but young workforce with a significant number of employees under 30 years old was noted. The need for continuous training and effective performance management is emphasized. Current performance appraisal systems at Jiangshan Media Group show misalignment with strategic goals, inadequate feedback mechanisms, and insufficient inclusion of training outcomes. Nearly 41% of staff believe the appraisal system does not align with strategic objectives. To align performance appraisals with strategic goals, specific operational performance indicators were developed. The study proposes a performance appraisal system based on KPIs and 360-degree evaluations to assess program production, communication, collaboration, and work attitudes. The study underscores the necessity for traditional media to adapt to new media environments by improving staff efficiency through robust human resource management strategies. Effective staff management involves creating an environment where employees can thrive, perform their duties efficiently, and contribute to the institution's success. Addressing issues in performance management and aligning appraisal systems with strategic goals can significantly enhance the productivity and competitiveness of public institutions like Jiangshan Media Group. The research findings highlight that integrating user interaction indicators, training outcomes, and comprehensive feedback mechanisms into performance appraisals can foster employee motivation and development. The proposed directions for enhancing staff efficiency are recommended for implementation in Jiangshan Media Group's operations. Effective staff management will lead to better quality services, higher employee motivation, and improved public satisfaction.