Management of organizational culture of the enterprise in the conditions of development of market relations

Abstract

The outstanding corporate culture establishes and reflects as rules and regulations and behavioural norm, it is the difference strategy in the supreme meaning to establish outstanding corporate culture, just in this sense, the supreme level of the market competition is the people's competition, it is a competition of the corporate culture. Every enterprise will form one's own unique corporate culture in the course of its development. So enterprise's cultural construction, as the component with essential enterprise development that is paid attention to day by day, it is necessary to carry on the deep discussion and study. Wuling Power Corporation has refined one's own unique corporate culture while enterprises develop. However, with the reform and development of the company, the original corporate culture highlights some practical problems progressively. This text has analyzed current situation and question of Wuling Power Corporation culture at first, then pursue characteristic and enlightenment of the corporate culture actively, proposed the suggestion of enterprise's cultural construction on the aspect from operating finally. It is to set up and meet the needs of economic development of socialist market progressively that I put forward five goals of the cultural construction of enterprise of insulting the company, accord with company's development strategy, reflect staff's fundamental interests, the corporate culture system with characteristic of company, make great efforts, set up spiritual culture, human-oriented the intersection of person and copy to have common ideal culture, rigorous high-efficient innovative culture merge cultural system. Centre on this goal, in the spiritual level, have designed key values and various ideas of the corporate culture; In the system level, pay and merge the direction which has proposed the cultural construction of system of the current situation of the company and various ideas; In the behavioral level, have analyzed the construction main point of behavioral culture from enterprise, enterprise's leader, exemplary personage and ordinary staff four respects; In the material level, put emphasis on building the material and culture through paying attention to material phenomena such as enterprise's production environment, living environment, cultural facility,etc., and proposed the concrete scheme. Finally, propose certain solving problem measure and method for this enterprise. This applies enterprise's theory to practice, " propose the problem, analyze the problem and solve IV the problem " Intact logical thinking course. Through the cultural construction of Wuling Power Corporation enterprise, can strengthen the cohesive force in enterprise, mould the corporate image, improve the system of business management, improve staff's overall qualities, promote the key competitiveness of enterprises in an all-round way. Point out, enterprise's cultural construction is a complicated system engineering, do not accomplish in one move at the same time, need long-term construction, enterprise's cultural construction, to an enterprise, it is not totaling repudiate to history, but should absorb the outstanding cultural tradition formed in the past, the characteristic, development strategy that and also combine era, innovate from reference, could put out a set of characterized corporate cultures suitable for enterprise's development.