Improving the Competitiveness Level of ІТ Enterprises

Abstract

The qualification work includes theoretical and methodological aspects of increasing the level of competitiveness of enterprises, contains an analysis of the current state of development of the Shandong company "Zhuang Fu Yuan" and its current level of competitiveness. The work substantiates the competitive strategy of the Quanfuyuan supermarket against the background of the new digital retail trade. The qualification work consists of an introduction, three main sections and conclusions. The completeness and relevance of the research is indicated by the fact that a significant number of relevant sources of information have been processed, which include not only regulatory and legal documents, but also the latest scientific research by specialists and scientists in the field of administrative management. The introduction substantiates the relevance of the research topic, formulates its purpose and tasks, defines the object, subject and methods of the research, reveals the scientific novelty, theoretical and practical significance of the research, provides information on the approval of the results and the structure of the work. The introduction substantiates the relevance of the research topic, formulates its purpose and tasks, defines the object, subject and methods of the research, reveals the scientific novelty, theoretical and practical significance of the research, provides information on the approval of the results and the structure of the work. In the first chapter - "Theoretical and methodological aspects of increasing the level of competitiveness of enterprises" - the essence of the concept of competitiveness and the theoretical foundations of increasing its level are defined. In the second chapter - "Current Analysis of the Competitive Environment of Shandong Quanfuyuan Commercial Group Co., LTD", which consists of three divisions, an in-depth analysis of the current state of development of Shandong Quanfuyuan Commercial Group Co., LTD, corporate culture, PEST analysis, competitive environment analysis, etc. . The analysis is carried out using M. Porter's "Five Forces" model in combination with SWOT analysis. Special attention is paid to identifying problematic issues and substantiating the possibility of developing the company's competitive strategy. In the third chapter - "Development of competitive strategy of Quanfuyuan supermarket against the background of new retail trade", which consists of three divisions, the competitive strategy of the enterprise is substantiated, including the following aspects: first, increasing the level of informatization; secondly, improving the management of personnel development; and third, strengthening the construction of corporate culture.