Green technological innovation influence for enterprise competitiveness

Abstract

In this paper, by using the theory of new public management and administrative organization theory, governance theory and principal-agent theory of administrative management in colleges and universities has relationship between different subjects is analyzed, from the university of organization, operation mechanism and management model of several major aspects, systematically analyzes the problems existing in the administrative management in colleges and universities of causes: the offside and absence of administrative subject in colleges and universities; Bureaucracy has a profound impact. In this research, we establish a conceptual framework to describe the effect of an enterprise's green technological innovation ability on enterprise competitiveness. This model uses product differentiation as the mediating variable and the enterprise scale as the moderating variable. This study is based on a hierarchical regression analysis of the energy conservation and environmental protection data. Our findings show that, in general, the green technological innovation ability of an enterprise has a significant positive effect on the enterprise's competitiveness, but different components have different effects on enterprise competitiveness. The enterprise scale positively moderates the relationship between the enterprise's green technological innovation ability and enterprise competitiveness through product differentiation. This research provides a new analytical framework to understand the mechanism underlying the effect of an enterprise's green technological innovation ability on enterprise competitiveness, and it also provides useful insights into the development of green technological innovation competitiveness and the establishment of new policies by the government to improve the regulatory framework for green development.