Управління та адміністрування розвитком персоналу в торговельному підприємстві

Abstract

The qualification work investigates the theoretical and methodological principles of management and administration of personnel development in a commercial enterprise. The state of the system of management and administration of personnel development in a commercial enterprise is investigated. Directions for improving management and administration of personnel development in a commercial enterprise are proposed. Motivation of sales personnel is an important resource of the company, through the efforts of which a commercial organization is able to move forward and realize the goals set before it. A commercial company has at its disposal monetary and non-monetary motivation tools. In order to effectively stimulate sales personnel to achieve high results, it is necessary to select tools for motivating sales personnel selectively, individually, observing the balance of interests of employees and the organization. A stable average annual number of employees of 4 people indicates that the company maintains its personnel structure for a long period. The personnel policy of Viridem LLC is aimed at creating favorable conditions for the work and development of personnel, which, in turn, contributes to increasing the efficiency of the enterprise. The growth of the profitability level from 0.4% in 2021 to 8.2% in 2023 is another key indicator confirming the effectiveness of management. This indicator reflects the ability of the enterprise to generate profit for each unit of invested resources, and its significant increase by 7.8 percentage points indicates that the company has found ways to optimize its activities, achieving a significant improvement in financial results. Opportunities for personnel development can include both internal and external training programs, as well as other measures aimed at improving the skills and motivation of employees. The optimal result in managing the professional growth of personnel is achieved by integrating knowledge and tools characteristic of economic, sociological, psychological and organic areas. The economic costs of any project are dynamic and may change over time. Therefore, when deciding on the implementation of measures, it is necessary to take into account all possible factors, both internal and external.