The main direction of the development of modern management principles and methods in the ever-changing competitive environment

Abstract

In the context of rapidly changing competitive environments, the development of modern management principles and methods has become a critical area of study. This thesis explores the evolution of management practices in response to globalization, technological advancements, and shifting market dynamics. The research focuses on Shenzhen DJI, a leading global enterprise in the drone industry, as a case study to analyze the application of modern management principles in a highly competitive and innovative sector. The study examines the theoretical foundations of modern management, including strategic management, innovation management, and organizational behavior. It also investigates the practical application of these principles in DJI, highlighting the company's strategies for maintaining competitive advantage through innovation, market expansion, and effective resource management. The research employs a mixed-methods approach, combining qualitative analysis of DJI's management practices with quantitative analysis of financial data and market performance. The findings reveal that DJI's success is largely attributed to its agile management practices, emphasis on R&D, and ability to adapt to changing market conditions. The study concludes with recommendations for other enterprises seeking to enhance their competitiveness in dynamic environments.