Improvement of the enterprise management system

Abstract

This thesis focuses on the improvement of enterprise management methods, particularly in the context of Goldwind, a leading company in the lithium-ion battery electrolyte solvent and fine chemicals industry. The study explores the theoretical foundations of corporate strategy, strategic management, and operational strategies, emphasizing the importance of adapting to external market changes and internal organizational challenges. The research identifies key issues in Goldwind's current operational strategy, including capital investment, organizational management, and cost control, and proposes strategic improvements based on SWOT analysis and the QSPM matrix. The study highlights the need for Goldwind to adopt a defensive strategy to address overcapacity, improve internal management, and enhance cost efficiency. Specific recommendations include formulating a capital operation strategy, reforming the organizational structure, strengthening innovation and marketing management, and optimizing the entire value chain.