The main directions of the development of modern principles and methods of management in a changing competive environment

Abstract

This paper explores the main directions in the development of modern management principles and methods in a rapidly changing competitive environment. Using Spark Education from Guangzhou as a case study, the research aims to analyze the company's management strategies and innovative practices in responding to market shifts and challenges within the educational technology sector. With the rapid advancement of internet technologies and the diversification of educational needs, Spark Education has achieved fast growth through flexible management models, data-driven decision-making, and interdisciplinary teamwork. The paper focuses on modern management approaches in areas such as strategic management, organizational change, and technological integration, and examines how Spark Education maintains its competitive edge in a highly competitive market. The findings demonstrate that Spark Education has successfully navigated market uncertainties through continuous innovation and efficient management mechanisms, offering valuable insights for other companies in the industry.