The main directions of the development of modern principles and methods of management in a changing competitive environment

Abstract

In today’s rapidly changing environment, the continuous development of management principles is key to business success. This paper explores modern management trends driven by technology, globalization, market uncertainty, and competition. It emphasizes agile management and digital transformation, highlighting the need for flexible structures and digital tools to boost efficiency. It also underscores innovation management and collaborative culture, where fostering innovation and teamwork enhances competitiveness. Additionally, it discusses integrating sustainable development, stressing the balance between economic performance and social responsibility. By analyzing these trends, the paper provides theoretical and practical insights for effective management strategies in a dynamic landscape.