Methodological aspects of development and analysis of the innovation strategy of enterprise development in the context of international integration processes

Abstract

In today's difficult conditions of development and operation of enterprises, there is a need to improve the system of economic management of the organization, which is able to adapt to the unstable external environment. One of the options for solving this problem is the formation of effective strategic management. Strategic management is a theoretical strategy for a large number of enterprises, although crisis phenomena, globalization, increased competition, environmental variability and the growing complexity of internal business processes necessitate that enterprises take on their functioning in a more comprehensive and purposeful manner.