Total Quality Management (TQM) Practices to Strengthen Enterprise Competitiveness

Abstract

In this qualification work, the theoretical and practical aspects of implementing Total Quality Management (TQM) in a global technology corporation were studied. The research involved an analysis of the internal and external environment, an assessment of the core TQM practices, and the development of a strategic management model. The primary mechanisms through which TQM enhances enterprise competitiveness were identified and systematized. The first chapter, "Theoretical and Methodological Foundations of Total Quality Management," defines the role and place of TQM in modern industrial enterprises. The essence and significance of TQM are clarified, establishing it as a comprehensive philosophy for forming effective market strategies, fostering a culture of continuous improvement, ensuring customer satisfaction, and optimizing all organizational processes. The second chapter, "Analysis of the Organizational, Economic, and Quality Management Characteristics of Huawei Technologies Co., Ltd.," examines the company's primary operational and quality management systems. The activities of Huawei, a global leader in telecommunications equipment and consumer electronics, are described. The company's core quality objectives are aligned with its mission to bring digital to every person, home, and organization for a fully connected, intelligent world. Huawei employs an integrated, process-oriented management structure, characterized by company-wide involvement in quality and the concentration of strategic quality objectives within a cohesive management framework. The third chapter, "Development of a Model for Strategic Quality Management and Enhancing Competitiveness," proposes a structured TQM model for Huawei. The effectiveness of managing quality outcomes, which is a strategic task for every modern industrial enterprise, is substantiated. The necessity of applying a systemic approach that allows for optimal decision-making, considering all factors of the external and internal environment, is emphasized. A mechanism for linking TQM practices to key competitiveness indicators is developed. The proposed model integrates individual components (systems), including leadership, process management, human resource development, and customer focus. Each system fulfills specific objectives that collectively advance the primary goal—enhancing the company's competitive advantages in product innovation, brand reputation, operational efficiency, and market responsiveness. Thus, the implementation of the proposed TQM model at Huawei Technologies Co., Ltd. is projected to lead to positive changes in the company's strategic performance, contributing to its sustainable development and strengthening its leadership position in the global technology market.