Challenges and Strategies for Intercultural Communication : A Case Study on National and Gender Stereotypes in Postmodern Women Literature

Abstract

The paper is targeted to study stereotypes as fixed overgeneralized ideas about a certain cluster of people, that are inherent in every society. It was essential to appraise the influence of national and gender stereotypes on intercultural communication between ethnically or culturally diverse people. The authors applied comparative literature analysis and sociocultural interpretation of the texts of the novels to explore how national and gender stereotypes are reflected in literature, which is actually one of the forms of sociocultural discourse presentation.