Managing the promotion of services in the enterprise

Abstract

The qualification work considers the essential nature of service promotion management in an enterprise; the definitions of «service» and «service promotion management in an enterprise» are considered; it is emphasized that for the service sector the 4Ps are expanded to 7Ps; the methodology for assessing the management of service promotion in an enterprise is determined. The general organizational and economic characteristics of the Deutsche Post DHL Group (Germany) are provided; the status of management of the main services of the enterprise is analysed; the status of service promotion management in the Deutsche Post DHL Group is monitored; a SWOT analysis of the Deutsche Post DHL Group is presented. Suggestions for improving the management of service promotion in the Deutsche Post DHL Group are provided.