Research on High Quality Development of Radio and Television Enterprises

Abstract

With the changing market competition environment, network terminals such as smartphones, OTT, IPTV, etc. have given users more choices to watch TV programs, and new generation information technologies such as artificial intelligence, the Internet of Things, and big data are accelerating iteration. In the new era, the broadcasting and television network can only rely on the power of new technologies to improve quality and innovate in key areas such as brand positioning, brand image, brand extension, and smart broadcasting, in order to meet the needs of more household users and successfully achieve transformation and upgrading. Questions related to improving the management system of the enterprise were investigated by such scientists as Biggerstaff., Bogomolov., Iorgulescu., Mlkva., Twwna., Qianjin., Xia Ziqian., Tian Hui., Gao Weiguo., Li Wei., CAI Qi. and other, but despite the large number of publications on the topic, this issue needs more extensive research.