Researching crisis management in enterprise

Abstract

The relevance of this research lies in the growing challenges enterprises face in managing crises, particularly in competitive and dynamic industries such as the stationery sector. In an era of globalization, supply chain disruptions, economic fluctuations, and market uncertainties pose significant risks. Crisis management is essential not only for mitigating disruptions but also for ensuring business resilience, adaptability, and long-term sustainability. For companies like Cixi Xinlang Pen Factory, a strong crisis management framework is crucial for maintaining operational stability and market competitiveness. The aim of this study is to analyze the crisis management practices of Cixi Xinlang Pen Factory, identify key vulnerabilities, and propose strategies to enhance its ability to prevent, respond to, and recover from crises. The findings aim to offer practical recommendations for improving crisis resilience in similar enterprises. The object of this research is Cixi Xinlang Pen Factory, a medium-sized enterprise specializing in the production and distribution of stationery products. Operating in a competitive environment, the company faces challenges such as supply chain instability, raw material price fluctuations, and evolving consumer demands. Examining its crisis management approach provides valuable insights for other manufacturing enterprises. The subject of this work includes the study of crisis management tools, techniques, and their application within Cixi Xinlang’s operations. This covers risk assessment, crisis response strategies, technological integration, and workforce preparedness, providing a comprehensive framework for enhancing business resilience.