Management of competitiveness in civil engineering enterprises

Abstract

This qualification thesis studies the theoretical basis, scientific methodology and how to evaluate and enhance the competitiveness of enterprises. The evolution of the theory of enterprise competitiveness is considered and studied, from the international trade analysis framework based on production factor endowment in classical economics, to the breakthrough of modern theory at the firm level, to the deepening stage of the theory and the new development dimension in the 21st century. This paper studies a variety of enterprise competitiveness evaluation methods, including analytic hierarchy Process (AHP), data envelopment analysis (DEA), fuzzy comprehensive evaluation method, comprehensive index evaluation method, factor analysis method, grey system evaluation method, and their characteristics, application scenarios and advantages. The first chapter "The theory and scientific method basis of Enterprise competitiveness" determines the important position of enterprise competitiveness evaluation in enterprise management, through scientific evaluation can help enterprises understand their own competitive position, find advantages and disadvantages and formulate effective competitive strategies; It is determined that enterprises should choose appropriate evaluation methods according to their own actual conditions to achieve a comprehensive and objective evaluation of competitiveness. It is pointed out that the development of enterprise competitiveness theory has experienced a paradigm shift from static comparative advantage to dynamic capability building, and the research paradigm has changed from static comparison to dynamic evolution, from single dimension to system integration, and from economic efficiency to sustainable value. It is pointed out that enterprises need to consider many factors comprehensively and apply scientific evaluation methods and management strategies to enhance competitiveness. The second chapter, "the analysis of the competitiveness level of highway construction enterprises", contains three sections, focusing on the competitiveness of highway construction enterprises to carry out various research, to provide a comprehensive and in-depth basis for improving the competitiveness of enterprises. A comprehensive study Beijing Road and Bridge Branch of China Railway Construction Co., Ltd. Various factors affecting the competitiveness of highway construction enterprises, including internal and external factors, and in-depth discussion of the strategy to enhance the competitiveness of enterprises. The present situation and problems of highway construction enterprises are described. Analyze the relevant aspects of the competitiveness of highway construction enterprises: carry on the multi-dimensional analysis of the competitiveness of highway construction enterprises. The third chapter, "How to improve the competitiveness of highway construction enterprises", contains three sections, and studies the ways to improve the competitiveness of highway construction enterprises: mainly studies how to improve the competitiveness of highway construction enterprises from multiple dimensions. Focusing on the core goal of enhancing competitiveness, we explore effective ways covering organizational management, economic strategy, quality control, safety assurance and other aspects, aiming to provide comprehensive solutions for highway construction enterprises to achieve sustainable development in the fierce market competition.