Formation and management of corporate socially responsible policy of modern enterprises

Abstract

The article examines corporate social responsibility (CSR) as a key component of management in the context of sustainable development. The authors emphasize the importance of balancing the economic interests of enterprises with their social and environmental obligations to society and future generations. Special attention is paid to the agricultural sector, where, in addition to economic motivation, the social dimension plays a significant role: care for employees, a favorable working environment, and ethical interaction with stakeholders. The article introduces the concept of care management as a new branch of management that fosters a culture of responsible attitude towards employees and society as a whole. It is highlighted that corporate social policy should encompass both internal aspects (working conditions, staff development, healthcare) and external ones (support for education, environmental initiatives, social projects). The structure of CSR is also examined through specific blocks: the employee, the consumer, the individual during leisure time, and the resident of a particular territory.