The Evolution of Media Literacy in Ukraine’s Higher Education : European Insights

Abstract

The article theoretically substantiates that the ongoing challenges posed by Russia’s unprovoked war against Ukraine underscore the urgent need to strengthen critical thinking and media literacy across society. As the analysis shows, media literacy is recognized at the European level as a fundamental competence that supports democratic development, civic awareness, and ethical engagement. It also plays a decisive role in countering disinformation, ensuring digital pluralism, and safeguarding societal resilience. By aligning with the European Parliament’s vision, the Council’s recommendations, and the Digital Rights and Principles of the EU, Ukrainian higher education institutions can become key actors in promoting democratic values and empowering citizens within the evolving European media landscape. Through sustained educational initiatives and broader public engagement, HEIs can effectively contribute to building an informed, inclusive, and secure digital society grounded in European principles.