Innovative management as a tool for ensuring the competitiveness of agricultural enterprises

Abstract

The article examines the theoretical foundations of the formation and development of innovation management in the agricultural sector of the economy in the context of modern transformation processes, global competition, and increasing demands for sustainable development. An analysis of various scientific approaches to defining the essence of the concepts of “innovation”, “agrо innovation”, “innovative activity”, and “innovative management” is conducted, particularly in the context of the specifics of agriculture, which is determined by natural, climatic, technological, and socio-economic characteristics. It is substantiated that innovation management in the agricultural sector is a complex system of principles, methods, and management decisions aimed at initiating, implementing, and commercializing innovations that ensure increased productivity, competitiveness, and efficient use of resources. Key factors influencing the effectiveness of innovation activities are identified, including access to financial resources, human resources, infrastructure, integration of science and production, digitization of management processes, and state support for innovation. Particular attention is paid to current trends in the development of agricultural innovations, including the introduction of precision farming, digital management platforms, biotechnologies, climate-adapted crops, and energy saving solutions that contribute to the optimization of production processes and improvement of product quality. The problems that hinder the systematic introduction of innovations in agricultural enterprises are analyzed, including high risk, limited investment resources, insufficient employee awareness, and low integration of scientific developments into production practice. On this basis, directions for improving innovation management are proposed, which include the formation of long-term development strategies, the activation of partnerships, the introduction of modern methods for evaluating the effectiveness of innovations, and the systematic use of available resources. The article pays particular attention to the relationship between innovative technologies and the agricultural enterprise management system, which allows not only to optimize processes, reduce costs, and increase productivity, but also to adapt to modern environmental and market requirements. The scientific and practical recommendations provided can be used to increase the competitiveness of agricultural enterprises, ensure the sustainable development of the industry, and harmonize the economic, social, and environmental components of activities in a dynamic market.