Improving the efficiency of enterprise management in modern business conditions

Abstract

This qualification work examines the economic and organizational aspects of enterprise management efficiency in a competitive business environment. The study focuses on Zhejiang Geely Automobile Co., Ltd., a leading automotive manufacturer in China, analyzing its strategies for optimizing efficiency and adapting to industry changes. The research highlights key managerial challenges, such as balancing innovation with cost control, adapting to global market shifts, and integrating sustainable business practices. It explores innovative solutions aimed at ensuring long-term profitability and growth, particularly in the face of increasing competition and evolving regulatory landscapes. In the first chapter, the theoretical foundations of management efficiency were examined, including key concepts, strategic approaches, and methodologies that contribute to sustainable enterprise development. Various efficiency models and performance assessment methods were considered to establish a robust theoretical framework for evaluating Geely’s management practices. This chapter also discusses the role of leadership, resource allocation, and corporate strategy in enhancing overall efficiency. In the second chapter, the management system of Zhejiang Geely Automobile Co., Ltd. was analyzed, particularly its operations in Ningbo, Zhejiang Province. The research focuses on its organizational structure, production processes, supply chain management, and responses to market challenges. Additionally, the impact of global industry competition, government regulations, and rapid technological advancements on Geely’s business model was critically assessed. In the third chapter, innovative methods for enhancing management efficiency were explored, with an emphasis on digital transformation, sustainability, automation, and strategic adaptation. The study substantiates the effectiveness of Geely’s business strategies in sustaining growth, improving resource allocation, and ensuring adaptability in a rapidly evolving business environment. Additionally, the research identifies areas requiring further optimization, such as interdepartmental coordination, workforce digital literacy, and long-term strategic planning. It provides concrete recommendations for enhancing enterprise efficiency, reinforcing Geely’s competitive position, and addressing modern business challenges. The conclusions and proposals summarise the results of the study.