Anti-crisis management of the health care institution

Abstract

According to the analysis, strategic charitable donation management refers to a management strategy for the effective implementation of the strategic charitable donations of enterprises, which can be regarded as the content of the operational management level in enterprise management, including various management activities such as fund management, financial management, talent management, project management, and brand management of charitable donations. In recent years, Aier Eye Hospital has continuously improved the level of strategic charitable donation management, and its public welfare and charitable activities have achieved good results, but from the perspective of development, there are still some shortcomings. In this study, the author has widely collected literature and materials on the above management aspects, conducted in-depth research in Aier Eye Hospital and related units, and held discussions with relevant staff to sort out, analyze, and summarize several problems in the strategic charitable donation management of Aier Eye Hospital and their causes. Talent is the core competitiveness of enterprise development. Aier Eye Hospital takes "respecting employees" as its primary value, effectively protects the rights and interests of employees, provides diversified salary benefits and incentive mechanisms, improves the talent training system, and is committed to creating a co-creation, win-win and shared working environment for employees to achieve employees and empower corporate development. Aier Eye Hospital is full of talents in corporate management and ophthalmology, and the lively talent situation provides a continuous and powerful driving force for the development of the company. However, the talent construction in the field of public welfare and charity is relatively insufficient, and there is a shortage of professional talents in strategic charity donation management. From the perspective of corporate development, the profits of enterprises directly affect the amount of charitable donations. According to the company's profitability and donation amounts disclosed by the 2022 Shanghai and Shenzhen 300 listed companies, it can be seen that the net profit of listed companies is positively correlated with the donation amount of listed companies. Among the companies with lower net profits, the gap in donation amounts is greater than that of the companies with higher net profits. This shows that companies with higher net profits are more inclined to donate funds that account for a higher proportion of net profits as a whole. From the perspective of the industry in which the company is located, the proportion of donations to net profits of companies in different industries varies greatly. For example, in 2021, the average level of donations of listed companies in the health and social work industry was the highest, reaching 5.04%; the average donation level in the culture, sports and entertainment industry was relatively high, with donations accounting for 2.35% of net profits.