Effectiveness of Employee Performance management on e-commerce company. (Xiaomi Technology Co., Ltd )

Abstract

With the rapid expansion of e-commerce, effective employee performance management is essential for competitiveness. Xiaomi Technology Co., Ltd. leverages AI-driven performance evaluation, workforce analytics, and incentive-based motivation strategies to enhance productivity. However, concerns about AI bias, transparency, and career development limitations persist. This study examines Xiaomi’s HRM practices, providing insights for optimizing performance management in e-commerce enterprises. The Aim of This Work is the research evaluates the effectiveness of Xiaomi’s performance management system, identifying strengths, challenges, and areas for improvement. It aims to assess AI-driven performance evaluations and their impact on workforce productivity, examine employee motivation and retention strategies, and identify HRM challenges while proposing data-driven solutions. By analyzing these factors, the study provides practical recommendations to optimize HR strategies in e-commerce firms, ensuring a balance between technological efficiency and employee engagement.