Management of innovative processes in higher education institutions

Abstract

The dissertation work is a current research devoted to the issues of managing innovative processes in educational institutions to increase their competitiveness and adaptation to the requirements of the modern educational environment. Four main theories of management were studied. Their advantages and disadvantages are determined, which consider the specifics of the activities of educational institutions in China. Hierarchy theory emphasizes differences in the division of labor at different levels of management of educational institutions. The size of the institution, the distribution of subjects and disciplines, the formation of an organizational system with effective control and coordination at lower levels should be considered when creating an innovative management system. The theory of human capital is of great importance in the context of discussing the function of educational institutions and directions for introducing innovations into the management system. Understanding social value is an important basis for determining the function of higher education institutions. Full awareness of the differences between the needs of human capital and the dynamism of the development of economic systems determine the scale of professional development of educational institutions and the entire society. According to the theory of competitiveness, the management of educational institutions cannot copy a set of innovative management methods at enterprises in the real sector of the economy. The introduction of innovations in the management system of educational institutions should focus on teaching, scientific research and improving the quality of education. So far, significant progress has been made in reforming the system of innovation management in educational institutions, but the reform focuses mainly on the division of functions and system integration in colleges and universities, while the primary focus should be on teaching and research. It is noted that each of the theories is not ideal and cannot be implemented in its pure form. However, by taking the best of each theory, it is possible to build an effective management system that will consider the sources of funding of the educational institution, its structure, size, scientific research, ratings and other factors. It is emphasized that China implements the policy of popularizing higher education, the spatial structure of higher education has changed significantly. Due to the rapid development of the Chinese economy, the strategy of creating "world-class" universities has been implemented. However, state investments in the development of education are insufficient. The problem of low investment efficiency remains, which to some extent leads to an imbalance in regional economic development; secondly, China's higher education institutions still lack an effective investment management mechanism. Institutions of higher education cannot take full advantage of public investment for their development, which leads to inappropriate use of educational funds and low efficiency of costs and results, which seriously limits the long-term development of colleges and universities. It is noted that from the point of view of analyzing regional differences in the efficiency of allocations for higher education, the government takes as an example the eastern, central and western regions of China. Four hypotheses are proposed. Data analysis is used to measure the performance of public investment in the development of educational institutions, and comprehensive efficiency is divided into scale efficiency and pure technical efficiency. Panel Tobit regression model was used for empirical analysis according to the influence of various economic and social factors on regional public investment performance in combination with existing literature. Five evaluation indices were selected: investment in education, infrastructure investment, scientific research, investment in innovation and additional investment in education. For the first time, the relationship between the amount of public investment and the efficiency of educational institutions in China is analyzed. The results are consistent with hypotheses H1, H2, and H3, and H4 is rejected. It is noted that the driver of the implementation of effective management of innovation processes in institutions of higher education should be using of artificial intelligence. There is a need to change the basic theory of artificial intelligence, to focus on the research of theories, methods, tools and systems related to artificial intelligence. In addition, it is important not only to focus on the key areas of artificial intelligence innovation, but also to focus on first-class talents and high-level think tanks in the key areas of artificial intelligence innovation, and to strengthen international academic exchange and cooperation. The aspect of human resource management innovations in higher education institutions is dominated by expert opinion, which is based on an isolated assessment of project content and does not have an effective index system as a reference. Therefore, the issue of creating an effectively functioning index system is an urgent problem. Based on a detailed study of scientific works, the principles of evaluating the effectiveness of scientific research projects are proposed, as well as the use of the Delphi method to create performance evaluation systems for teachers in various types of colleges and universities. A team of 32 experts representing HR departments was selected and after three rounds of feedback and modifications, 6 first-level indicators and 20 second-level indicators were selected. Among the indicators, educational technologies occupy the largest share, scientific research achievements are in second place, and educational technologies are in third place. The work reflects the innovative application of marketing theory (principle 4I of Internet marketing) to the study of the university library knowledge service. Thanks to the successful marketing example of 42 world-class universities, the application of the micromedia platform in the marketing of knowledge services and the promotion of the activities of university libraries was analyzed. The author proposes an appropriate marketing strategy, which aims to provide a basis for the library's development of a knowledge service marketing plan and plays an important role in the development and modernization of the library business. On the basis of previous studies, 7 hypotheses were put forward and tested. Based on the 4I principle of network integrated marketing and a three-dimensional communication model, a dynamic model of micromedia marketing of the knowledge service of university libraries was built. The results indicate that this is consistent with hypotheses H1, H3, H4, H5, and H7, but inconsistent with H2 and H6. The results of the study can be the basis for developing a strategy for the development of university libraries and play an important role in promoting the development and modernization of information services of higher education institutions. It is emphasized that China must strongly support the development of private educational institutions, attract all possible resources to invest in the education industry, and constantly improve the quality of teaching in educational institutions, which will contribute to the economic growth of the territories in the future. Unlike enterprises, loans to educational institutions are not solved the problem of shortage of funds for production, operation and long-term development. The received loan funds are used to improve the work of educational institutions and the quality of teaching. It has been proven that credit projects in educational institutions have differences in the identification of potential risks compared to lending in the real sector of the economy. It is noted that the services provided by educational institutions belong to quasi-public goods. Even if there are some differences between private and public colleges and universities, the quasi-public good attribute of their services still exists. It is well founded that the publicity of educational institutions and the autonomy of private colleges and universities force private colleges and universities to be responsible for paying the principal amount of debt and interest on loans. The risk management evaluation system should consist of five levels: management environment, risk assessment, management activities, information and communication, and internal development. These five levels are considered the main ones. Each of the above levels has its own elements of risk management. The hypothesis that banking institutions should formed a risk assessment system in accordance with the main characteristics of educational institutions has been proven. Calculations have proven that educational institutions belong to the category of organizations with a high degree of risk. Management strategies aimed at creating an effective system of innovative development in educational institutions were considered, and factors affecting the success of innovative initiatives were also investigated. The impact of innovations on improving the quality of education, the development of scientific research, and the training of competitive graduates is analyzed. The dissertation work aims to provide practical recommendations for heads of educational institutions regarding the optimal management of innovative processes in order to increase competitiveness in the market of educational services, adapt to the requirements of the modern educational environment and ensure sustainable economic growth.