Strategic Management and Innovation at Incorporation : A Cross-Sector Analysis and Case Study

Abstract

This qualification work investigates the economic, organizational and legal aspects of the formation of a system of strategic management and innovation of a modern high-tech corporation, conducts an intersectoral analysis and practical study of this issue in the Apple Corporation. Nowadays, the success of companies and large corporations increasingly depends not only on the product and economic indicators which enterprises manage to achieve as a result of their core business, but also on the quality of strategic management, business innovation, environmental and social aspects of their activities which they somehow direct to society. This situation reflects a wide range of views on the place and role of business in the future: performance, its obligations to consumers, employees, shareholders and other stakeholders, which makes this research topic relevant. The value of the study lies in identifying and implementing ways to improve the theoretical and methodological aspects of strategic management and corporate innovation in the context of intersectoral analysis and practical research: the economic essence, value and types, regulatory and legal framework for strategic management and innovation of high-tech corporations are studied; diagnostics of the financial and economic activity of the studied company with the use of the latest analytical methods; the policy of functioning of strategic management and innovation in Apple Corporation is considered; an analysis of environmental initiatives in the strategic management system of Apple Inc; the possibility of applying world innovation standards in the company's activities is substantiated; the effectiveness of the proposed business development measures for the company and its stakeholders is evaluated.