Anti-crisis management of an agricultural enterprise

Abstract

This paper takes Bright Dairy & Food Co., Ltd. as an example to explore the crisis management strategies of agricultural enterprises in times of crisis. As a domestic dairy industry giant, Bright Dairy & Food Co. has inevitably faced various crisis challenges during its development, such as quality problems, supply chain interruptions, and intense market competition. Through detailed analysis of the coping strategies adopted by Bright Dairy & Food Co. in previous crises, this paper summarizes an effective set of crisis management methods and experiences. The paper first outlines the basic situation of Bright Dairy & Food Co. and its industry environment, and then analyzes in detail the main crisis events the company has encountered and their causes. On this basis, the paper focuses on exploring the crisis management strategies of Bright Dairy & Food Co., including the establishment of a crisis warning mechanism, the formation and operation of crisis response teams, communication strategies with stakeholders, and recovery and summary after the crisis. This paper further extracts crisis management principles and methods that are generally applicable to agricultural enterprises, aiming to provide useful references for other agricultural enterprises. Through this research, we have found that effective crisis management not only requires efficient cooperation within the organization but also requires good communication and interaction with the external environment. The analysis of crisis management practices of the "Guangming Dairy" company and crisis management strategies conducted in the work can be applied to other agricultural enterprises.