Corporate culture in enterprise management

Abstract

The concepts, functions and structural elements of corporate culture, such as mission, values, symbols, rituals, norms of behaviour and internal communication systems, are considered. Emphasis is placed on the role of management in shaping and transforming enterprise culture. Particular attention is paid to the development of a Work-Life Balance programme that takes into account the local context, the specifics of FMN's activities and international practices. A flexible work schedule, mental health support, adapted schedules for parents, a training platform and incentives for taking holidays are proposed. The programme's performance indicators (KPIs) and implementation stages have been defined: diagnosis, pilot launch, scaling and evaluation of results. The project is expected to result in increased motivation, reduced staff turnover, improved employer image and support for the Sustainable Development Goals (SDGs 3, 5, 8).