Management of enterprise competitiveness in conditions of digitalization : optimization of the value chain

Abstract

In the deepening phase of the digital economy, value chain optimization has become a core driver for enhancing corporate competitiveness and efficiency. Existing research predominantly focuses on single industries or technological perspectives, lacking a systematic framework that addresses all enterprises while balancing theoretical depth and universal pathways. This paper integrates Resource-Based View, Dynamic Capability Theory, and Value Chain Theory to precisely define three key domains: "digital technology → value chain activities → corporate competitiveness," establishing an integrated analytical framework of "digitalization → value chain optimization → competitiveness enhancement." Using Yili Groups longitudinal data from 2021-2024 as the primary case study and cross-referencing with industry data from automotive, electronics, and retail sectors, this research validates the causal chain of "digital technology → value chain optimization → corporate competitiveness." Through data analysis and operational assessments, this study evaluates Yili Groups digital transformation and corporate competitiveness. It identifies six key optimization pathways with concrete measures for infrastructure enhancement. The research further analyzes how digitalization impacts competitiveness within infrastructure development, proposing effective strategies to optimize value chains through digitalization to boost management efficiency and overall competitiveness.