Research on the evaluation index system of digital transformation of Chinese tourism enterprises

Abstract

Innovation output digitization and value creation digitization are more relevant in promoting the digital transformation of tourism enterprises the function of keys. From the analysis of the weighting results of indicators, experts have identified the digitalization of innovation output and value creation in tourism enterprises the weight assigned to digitalization is relatively high, while the weight assigned to information digitization is relatively low. Information digitization as a means of digital transformation for enterprises the foundation is the first step for enterprises to carry out digital transformation, and innovation output digitization and value creation digitization belong to tourism advanced performance in the advanced stage of enterprise digital transformation. Therefore, the evaluation index system for the digital transformation of tourism enterprises should in the process of using it, the comprehensive score of digital transformation for most tourism enterprises is at a low level, due to its focus only on enterprise information digitization cannot integrate enterprise innovation, enterprise value, and enterprise growth with digital technology in digital construction, resulting in make digital transformation in its early stages. Therefore, tourism enterprises should focus on enhancing the digital technology for enterprise innovation and development the empowering role of business value, enterprise growth, and other aspects promotes the digital transformation process of enterprises.