Introduction of modern management technologies at the enterprise - Analysis of JD Group's Application of Digital Management Technology

Abstract

Under the background of the current digital wave sweeping the world, how to effectively use modern management technology to achieve transformation and upgrading has become a key issue. As a leading e-commerce platform in China, the main issue facing JD Group is how to maintain its leading position in the fierce market competition while improving internal operational efficiency and customer satisfaction. To this end, this paper makes an in-depth analysis of how JD Group solves these problems by introducing and applying digital management technologies, and explores the specific applications of these technologies and their impact on corporate performance from multiple perspectives. Specifically, the paper first identifies the major challenges encountered by JD Group in supply chain management, customer service, data analysis and human resource management. Subsequently, the article elaborated on how JD has adopted advanced digital tools and methods, such as artificial intelligence, big data analysis, cloud computing and Internet of Things technologies, to optimize its business processes and enhance service quality. Through a case study of the digital management practices implemented by JD Group, the paper reveals how these technologies have helped JD automate inventory management, improve logistics efficiency, enhance customer interaction experience, and optimize employee performance management. The research focuses on the evaluation of the application effect of digital management technology in Jingdong Group, including the comparative analysis before and after the implementation of the technology, as well as the specific impact of these changes on the business results of the enterprise. Through quantitative and qualitative research methods, this paper evaluates the effectiveness of digital management technology in terms of cost savings, efficiency improvement and customer satisfaction improvement. The conclusions based on the above research methods show that Jingdong Group not only successfully solved its problems in market competition and internal management through effective integration and application of modern management technology, but also provided valuable experience and enlightenment for other enterprises. These findings highlight the importance of digital management technology in the current business environment and provide practical guidance and suggestions for enterprises wishing to achieve digital transformation.