Improving of the enterprise's strategic management

Abstract

Based on the analysis of various types of enterprise development strategies, as well as the identified features of the strategic planning and forecasting processes implemented within them, the author developed a scheme that reflects the specifics of the planning and forecasting processes depending on the type of hotel enterprise strategy being implemented, within which strategic planning and forecasting can be separate independent stages of strategy implementation, its result, and even elements of a mixed interaction system. At present, Alibaba has a large market advantage in B2B, but it is concentrated in large and medium-sized cities. In the vast number of small and medium-sized cities and rural areas, the e-commerce infrastructure of small and medium-sized enterprises is being constructed at a high speed, and e-commerce awareness is gradually awakening. Alibaba to build a strong e-commerce platform needs to purchase a large number of hardware and software products, hardware Alibaba can be purchased and leased, there are a large number of suppliers to choose from. In terms of software, Alibaba's core software comes from self-developed or affiliated companies. So the bargaining power of suppliers is very low. Alibaba Group's revenue from its China business was RMB15.637 billion in fiscal 2020, and RMB29.167 billion (US$4.692 billion) in fiscal 2021; revenue from its international business was RMB3.765 billion in fiscal 2020, and RMB4.160 billion (US$669 million) in fiscal 2021; and revenue from cloud computing and Internet infrastructure was RMB515 million in fiscal 2020, and RMB650 million (US$105 million) in fiscal 2021. Revenue from cloud computing and Internet infrastructure was RMB515 million in fiscal 2020 and RMB650 million (approximately US$105 million) in fiscal 2021; and revenue from other businesses was RMB108 million in fiscal 2020 and RMB540 million (approximately US$87 million) in fiscal 2021. It can be seen from this that the proportion of revenue and profit of China's business and other businesses has increased. At this stage, Alibaba B2B still has huge revenue. As the main revenue of the group, other projects are also in continuous development. With the continuous expansion of the scale, the revenue of other projects will become larger and larger. Alibaba has a very sufficient source of funds.