Management of the competitiveness of the enterprise

Abstract

In the era of globalization and internationalization of the economy, the only criterion for efficiency and effectiveness of economic entities is competitiveness. Ensuring the competitiveness of economic entities in the international market in a global pandemic has become especially important. Globalization is a defining feature of the world economy, and economies’ dependence on foreign markets is growing. Thus, the development of global competition necessitates the development of economic strategies aimed at improving the efficiency and competitiveness of enterprises. The authors proposed organizational and financial principles of ensuring the competitiveness of the enterprise, information, and analytical tools for controlling the efficiency and competitiveness of enterprises, identified and demonstrated the logic of harmonizing business management goals using analytical tools for managing the efficiency of the enterprise and developed methods for integrated assessment of enterprise competitiveness. Techniques of statistical, economic, and financial analysis were used in the study; used research methods: grouping, analysis, synthesis, comparison, etc. This study aims to enhance enterprise competitiveness. By conducting in depth research on competitiveness theory, analyzing its influencing factors and development strategies, and evaluating existing competitiveness evaluation models, this study examines the current state of enterprise competitiveness through case analysis and proposes strategies for improving competitiveness. Additionally, it analyzes the impact of the business environment on enterprise competitiveness and suggests relevant response measures and strategic directions. This study adopts literature analysis and case study methods to review and analyze competitiveness theory, investigate the competitiveness status of case enterprises, and summarize the research findings. The research results provide theoretical support and practical guidance for enterprises to enhance competitiveness.