Management of organizational culture of the enterprise in the conditions of development of market relations

Abstract

With the development and transformation of society, China's economy has achieved prosperity and development. In this era background and market development conditions, enterprises have also achieved progress and development to a certain extent, and organizational culture management has become increasingly important, which plays a crucial role in improving the quality and efficiency of enterprise management. Therefore, relevant management personnel of enterprises should attach importance to strengthening the construction of enterprise organizational culture, so that employees can work with a positive attitude and thinking. Organizational culture refers to the summation of group consciousness and behavioral norms that are formed in the long-term activities of an organization and generally recognized and followed by its members, as well as the rules, regulations, and material characteristics that embody the organization's group consciousness and behavioral norms. This article mainly starts with the theories and methods of enterprise organizational culture management, analyzes the current construction situation, and finally proposes effective construction and management strategies. Maintaining an effective organizational culture within the corporate group isindeed a must to enhance organizational performance and shareholder return. A concept is proposed for a qualitative study aimed to explore prominentstrategies that one corporate group deploys to establish an effectiveorganizational culture to enhance performance. Denison organizationalculture model is served as the theoretical underpinning for the study. “Whatstrategies do senior managers deploy to establish an effective organizationalculture to enhance performance” is identified as the research problem of thestudy in order to bridge the prevailing research gap. The research problem isanswered through four research questions. The findings of this study would reveal a new modelfor business managers to enhance corporate performance by establishing aneffective organizational culture.