Prospects for digital and innovative technologies in management competitiveness of enterprises

Abstract

Through the analysis of Yili, it was found that: 1) At the basic activity level, the impact of digitalization on competitiveness is mostly directly on the user level, and is directly fed back through the outside of the enterprise. In the supply chain, the impact of digitalization on competitiveness is achieved through the improvement of product quality and enterprise supplier resources; in the processing chain, digitalization improves enterprise competitiveness by improving output quality and production efficiency; in the transportation chain, it mainly reflects the positive effect of digitalization on competitiveness through the improvement of transportation efficiency and customer satisfaction; in the marketing and service chain, enterprises improve brand influence, user stickiness and customer satisfaction through digitalization, thereby improving the level of enterprise competitiveness. 2) At the level of supporting activities, the impact of digitalization on competitiveness is ultimately reflected more through the internal part of the enterprise. In enterprise infrastructure activities, digitalization improves competitiveness by improving internal operation management efficiency and accumulating enterprise resources; in technology research and development activities, it improves competitiveness by improving research and development capabilities; in human resource management, it mainly improves enterprise competitiveness by accumulating human resources, improving management efficiency and improving employee cohesion. Therefore, under the principle of consumer orientation, the final enterprise competitiveness may need more feedback from the external user layer. However, with the addition of digitalization, basic activities usually have faster feedback, while support activities have slower feedback because they affect the internal part of the enterprise more. This also confirms the first conclusion that the role of digitalization in promoting competitiveness is more lagging in support activities. After comparing Yili's digitalization level with its corporate competitiveness, it was found that the two showed a positive correlation trend in general, and the fluctuations of both were relatively small, which roughly shows that Yili's digitalization level has also had a positive impact on corporate competitiveness in the process of continuous improvement. Dairy companies should use digitalization to connect all links in the value chain and enable all links of value activities. On the one hand, companies can use digital tools to improve the output efficiency of each link and achieve twice the result with half the effort; on the other hand, companies also need to rely on big data analysis, especially starting from consumption data and user data, and use data to drive each link to form a virtuous circle. Therefore, dairy companies need to fully realize the necessity and significance of digitalization and use digitalization to accelerate the improvement of corporate competitiveness.