Integrated management system on advanced multinational company

Abstract

From the literature review, we know that predecessors have done a lot of research on the micro-level of enterprise internationalization strategy, that is, the motivation for enterprise internationalization. Combining the international development process of my country's Internet enterprises, this paper analyzes that its motivation mainly comes from five aspects: the saturation of the domestic market, the pursuit of technology and innovation, the entrepreneurial spirit of adventure, and the vigorous development of mobile Internet technology. Transnational strategy is a combination of the above three strategies. It is an international strategy that can achieve global collaboration to improve efficiency while maintaining local independence and adaptability. This strategy requires the combination of assets, resources and capabilities to obtain core competitive advantages, tap into the location advantages of different countries or regions to obtain location benefits, and meet the local market needs and consumer preferences of each host country. Through analysis, we can conclude that the positive effect of the implementation of the intensive strategy is not significant. The main purpose of Tencent's overseas investment and mergers and acquisitions is to accumulate foreign advanced technology and to form industrial strategic alliances with overseas companies in the industrial chain to achieve resource sharing and complementary advantages and functions. In terms of strategic selection characteristics, it takes its own advantageous business game as the entry point and invests in multiple industry fields. At the same time, it faces problems such as overseas government bans, competition from overseas Internet giants, and the need to enhance its self-developed innovation capabilities. From the perspective of the growth rate of main business revenue, value-added services are in an advantageous position, while advertising services are less disadvantaged; from the perspective of gross profit growth rate, financial technology and enterprise services are in an advantageous position. From the perspective of industry growth rate and Tencent's share, the gaming industry is Tencent's advantage; the advertising industry is highly competitive, and potential competition cannot be ignored, and Tencent still has a lot of room for improvement. In the process of Tencent's implementation of diversification strategy and intensive strategy, the slowdown in the growth rate of main business revenue of each business division has affected the overall growth, the gross profit growth rate has fluctuated greatly, and each division has shown an unstable trend. Tencent's intensive operation can help the company develop new products and markets and increase channels for revenue growth, but the implementation of the intensive strategy will also increase corresponding costs, which will have a negative impact on gross profit.