Research on E-commerce Development of Enterprises under the Background of Internet+

Abstract

The rapid advancement of the Internet and the proliferation of digital technologies have fundamentally transformed the e-commerce landscape, prompting enterprises to adapt their strategies to leverage these changes effectively. This research examines the e-commerce development of enterprises within the context of "Internet+," with a specific focus on Xiaomi Technology Company as a case study. The study explores how Xiaomi has harnessed innovative e-commerce strategies to enhance its market presence, streamline operations, and foster customer engagement. The analysis highlights integrating online and offline channels, utilizing big data for consumer insights, and implementing social media marketing as pivotal elements in Xiaomi's e-commerce approach. Furthermore, the study investigates the role of Xiaomi's unique business model, which emphasizes community-driven marketing and customer feedback, in driving e-commerce growth. Through a comprehensive evaluation of Xiaomi's strategies, this research aims to identify best practices and key success factors that can inform other enterprises navigating the complexities of e-commerce in an increasingly digital economy. The findings contribute to the broader discourse on e-commerce development in the age of Internet+, offering valuable insights for practitioners and scholars in the field.