Increasing the efficiency of recruitment in the real estate sector

Abstract

With China's sustained economic growth and improving living standards, various industries continue to flourish. As a pivotal sector, the real estate economy has been experiencing dynamic development. Recent years have seen notable shifts in its growth trajectory amid government-imposed market regulations. However, due to varying national development levels and industry disparities, real estate companies maintain differing employee requirements and competency benchmarks. Over the years, Sunac Group has continuously refined its operations across all aspects. Nevertheless, challenges have emerged during its development, revealing gaps in recruitment management practices. To ensure sustainable growth, the company must persistently optimize its recruitment framework to fuel long-term success. This study investigates the recruitment practices of Sunac Group employees through a questionnaire-based approach, identifying challenges and proposing targeted solutions. The research begins with a systematic review of competency models and recruitment management theories from domestic and international sources. The subsequent survey analysis reveals critical issues in Sunac recruitment system, including ambiguous criteria, inefficient processes, ineffective evaluations, and insufficient consideration of competency requirements. Root causes are identified as lack of structured planning, arbitrary procedures, failure to implement evaluation protocols, and neglect of competency benchmarks. To address these challenges, actionable recommendations include developing structured recruitment plans, conducting thorough job analyses, establishing standardized competency assessment frameworks, creating performance evaluation metrics, and enhancing systemic oversight mechanisms. The paper concludes with a comprehensive summary of Sunac Group's recruitment management system. This study establishes a theoretical foundation for optimizing corporate recruitment management systems, offering enterprises a novel strategic framework to develop distinctive organizational structures. By enhancing operational efficiency, it provides actionable insights for recruitment practices while boosting corporate competitiveness. The research also supports business expansion and market penetration strategies. Through addressing challenges at Sunac Group, this work not only resolves internal operational issues but also serves as a practical reference for human resource management in other organizations.