Strategic management of enterprise competitiveness in a dynamic market environment

Abstract

In the current era of global economic integration, market competition is becoming increasingly fierce, and the competitiveness of enterprise management has become a key factor for the survival and development of enterprises. Theoretically speaking, although certain achievements have been made in the research on the management competitiveness of Xiaomi Corporation, there are still many areas worthy of in-depth exploration in the current complex and volatile market environment. In terms of practice, the successful experience of Xiaomi Corporation holds extremely high reference value for other enterprises. This research mainly employs case analysis, literature review and comparative analysis to conduct an in-depth exploration of the enterprise management competitiveness of Xiaomi Corporation from multiple dimensions. Case analysis is one of the core methods of this research. By selecting Xiaomi Corporation as a representative case, a comprehensive and in-depth analysis is conducted on its development history, management model, operation strategies, etc. Through the literature research method, a wide range of academic literature, industry reports, and enterprise annual reports related to the fields of enterprise management competitiveness, strategic management, innovation management, supply chain management, etc., both at home and abroad, were collected，to provide a solid theoretical foundation for the study of the enterprise management competitiveness of Xiaomi Corporation. The comparative analysis method also played a significant role in this study. A comparison was made between Xiaomi Corporation and other enterprises in the same industry, such as Huawei and Apple，to more clearly demonstrate the strengths and weaknesses of Xiaomi Corporation in terms of enterprise management competitiveness. This article elaborates on the theoretical basis of enterprise management competitiveness, an overview of the development and management model of Xiaomi Corporation, the analysis of the impact of the management model on competitiveness, the challenges faced and the corresponding strategies, the enlightenment for other enterprises to enhance management competitiveness, as well as the conclusion and future outlook. It further expands and deepens the discussion on enterprise management competitiveness.