Managing the digital transformation of an enterprise : new opportunities for competitiveness in the digital age

Abstract

Currently, digital transformation in enterprises is gaining widespread attention. At the macro level, digital transformation has opened up new development paths for the national economy, promoted the optimization and upgrading of the industrial structure, and enhanced the country's competitiveness on the international stage. For enterprises, digital transformation not only enables them to better adapt to market dynamics but also more effectively meet consumer needs, thereby enhancing their sustainable development capabilities. Traditional manufacturing companies, characterized by high labor costs and low levels of automation, have led to stagnant economic development in my country. With shifting consumer trends, optimized manufacturing processes, and evolving business models, the automotive industry faces numerous challenges. To address these challenges, digital transformation has become a key strategy for driving industry upgrades and high-quality growth for enterprises. By examining Great Wall Motors' digital transformation and drawing on theories of technological innovation, organizational change, and process reengineering, this article explores the implementation path of digital transformation across various business segments, the mechanisms by which digital transformation impacts performance, and the impact of digital transformation on performance. The author first explains the research background, significance, literature review, research methodology, and research content. Next, the article introduces Great Wall Motors, the background of its digital transformation, and the current state of the industry, analyzing its drivers, transformation path, and underlying mechanisms. By comparing Great Wall Motors' financial and non-financial performance horizontally and vertically, the article assesses the impact of digital transformation on its overall performance. Ultimately, the study aims to clarify how digital transformation impacts Great Wall Motors' performance and provide practical insights for strategies and policies related to digital transformation in the automotive manufacturing industry and more broadly. An analysis of Great Wall Motor's digital transformation reveals that its digital transformation primarily encompasses five areas: R&D, procurement, production, marketing, and process management. This digital transformation has had an overall positive impact on Great Wall Motor's performance. However, to support Great Wall Motor's future development, the company is advised to optimize its financing structure and strengthen financial risk management to ensure sufficient solvency funds to prevent damage to its reputation. Furthermore, this study of Great Wall Motor's digital transformation offers several insights: first, a company's digital transformation must be customer-driven; second, it must be centered around its core business; and finally, building its core competitiveness is crucial to ensuring the successful implementation of digital transformation.